Functionally fit for a functional life

Brand Strategy
Identity
Messaging
Photography
Video
Social

Brand · Identity · Messaging
Photography · Video · Social

While going to the gym is a great idea to stay healthy, people are often left either by themselves and with little guidance on how to achieve their goals. They may even have goals that are unattainable with their current lifestyle and not even know it. Back 2 Basics Training is taking back the gym industry and providing a clear path to realistic goals for real people with real lifestyles. They needed to balance their business of providing people with functional fitness as well as creating working moms who win fitness competitions. At Back 2 Basics everyone starts with learning the basics so they have a strong foundation moving forward to prevent injury. Combining simpleness with a touch of energy, we created a brand and customer experience that positions functional fitness as the achieving standard.