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SMALL BUT MIGHTY!
Branding is only for Large companies
Branding is for EVERY business. Fighting for new customers and constantly inventing new ways of attracting customers is exhausting. Branding solves this problem through creative messaging and content that uniquely positions your. company and effectively reaches your customers. If you haven't thought about your businesses brand you are most likely waisting time, money, and resources.
Not enough Time
Not having time to work on your business is EXACTLY why you need to take the step to brand your business. You need a team to be your extra hands and feet to get more done and grow your business.
Many business owners don't invest in branding because they believe it's too expensive. I realize branding can be a large investment but you can rest assured you are not paying for pretty artwork. When you invest with us you are investing in a well researched and effective way to communicate with the right clients to raise your bottom line. It's an investment that will save you time and bring you more income in the years to follow.
TOO EXPENSIVE
According to the U.S. Labor Bureau of Statistics 45% of businesses fail in the first 5 years. There are many reasons for failure but one big reason is because they fail to brand themselves. Without a solid brand you'll blend in with every other business in your field of expertise and lose your competitive advantage. Why is this? Why do so many businesses fail to invest in branding?
Branding works
What is A branding?
Branding is the act of choosing how you'll express your brand/the character of your business to the public across every way a customer comes in contact with your business inline with your companies mission, vision, values, and purpose WHILE putting your customers first. When done correctly, your brand will influence your customers purchasing decision and they'll be persuaded by the cohesiveness of your interactions with them. This could be a glance at your product to as long as several interactions such as seeing an ad followed by viewing your website, emails, and a phone call.
We are a small company but we have a very capable team. Our size allows us be directly connected to our clients and have room for creativity. We are not tied down through long chains of command which can hinder creativity and production times.
A brand is the character of your business. Every business exudes characteristics such as trust worthiness, reliable, adventurous, noble, rebellious, tough, gentle, etc.
Examples:
BMW is for those who want "The ultimate driving machine" it is for those drivers who not only want luxury but want to be better than the rest.
Ford Trucks is for those who are "....confident, courageous, and optimistic" they want a tough vehicle that can handle their hefty pursuits. "Built Ford Tough"
Apple is clean, reliable, and for the crazy rebellious trouble makers who bring about change because they "Think different".
The character of your business is the foundation for every other aspect of your business. How you serve your clients, who you associate with, the way you speak and write, and how you appear in print and digital formats. Your brand creates a preference in the minds of your consumers.
What is A brand?
