case study example
Can create an environment where friends and family want to hang out? How do we celebrate the coffee snobs, the enthusiasts, the sweet drinkers, the one on the run who always drinks it black?
A strategic brand—logo, messaging, user experience, social templates, signage, website, video with a singular focus to brings all coffee drinkers alike.
Branding and Identity Design
Web Design and Development
Scope of Project
“Our clients are looking for break from life's stress and monotony and just want to relax in a care free environment. How do we appeal to them?”
"We need to genuinely care for every customer,” answered lead strategist, Brenda Cintron.
The experience you have when visiting a cafe is usually focused on the coffee. The Social had something else in mind. The people. The Social was going to be a place where friends and families could come together and relax in environment dedicated to deepening their relationships with one another.
This notion quickly formed into the design, visuals and messaging for The Social brand and was applied across all key touch points.