We help businesses and organizations of all sizes understand their customers, clarify their goals, and be discovered.
Positioning defines your brand and helps separate you from the competition. It helps define your brand, how it helps others, it’s advantages, and where to focus your efforts. Positioning your brand with care will help shape the perception of your company in the minds of your customers.
Before starting anything we need to gather information to find out who your ideal customer profile is. Understanding who you serve is critical to all aspects of your business or organization. We start by creating ONE ideal customer profile at a time and build up as we need to. We do this by addressing a series of questions to find out their goals, pains (such as what keeps them up at night)and gains.
Attributes are what allow us to identify with brands. Brand attributes are essentially the personality of a brand. They showcase your brand’s benefits and physical traits through creative graphics, language, and actions.
Once we have all the information that we need we’ll write out your marketing action plan. We’ll come up with a list of all ways a customer may come in contact with your business. From this list we are able to create offers, events and email sequences to keep in touch and nurture growing relationships.